Are you ready for a SeaChange?
Welcome to SeaChange Media, where the cultural fusion of city innovation and regional inspiration breaks the mould of outdated advertising models. SeaChange isn’t just our name, it’s our attitude and mindset. In our world, ordinary is never enough, so we are always chasing fresh ideas and unconventional perspectives. As an Australian-owned independent media buying agency, we’re rewriting the industry playbook because better media should be driven by imagination, not corporate hierarchies.
At SeaChange, we ensure that every wave, every skyline and every heartbeat of Australia becomes a part of your brand’s journey.
Michael Bass
Michael’s journey from the scenic South Coast of NSW to the bustling streets of Australia’s largest cities, has transformed him into a media powerhouse. With a career spanning over 25 years across Australia and the APAC region, Michael has cemented his reputation as one of the country’s most influential media buyers.
His impressive roles, including Chief Trading Officer APAC at Dentsu, Negotiation Manager at Network 10, and GM Investment at IPG Mediabrands, showcase his expertise in securing some of the largest media deals in Australia. Michael’s influence goes beyond merely closing deals though; his unparalleled negotiation skills deliver outcomes that few can match, ensuring his clients receive exceptional value.
For Michael, it’s more than just business – it’s about celebrating the unique stories and traditions that make up the Australian identity. His dedication to connecting brands with audiences in both metro and regional markets ensures every campaign not only achieves its goals, but embraces the richness of Australia’s culture.